Pitch

noun / verb
Base: pitch | Past: pitched | Past Participle: pitched | -ing: pitching | 3rd person: pitches
Frequency
High
CEFR Level
B1
Register
Neutral
Domain
Presentation
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Definition

1. An area of ground where a sport is played.
2. A persuasive speech to sell or promote something.
3. The highness or lowness of a sound.
4. To throw something.
5. To try to persuade someone to buy or accept something.
6. To set up a tent.
7. To fall or move suddenly forward.
8. The degree or intensity of a feeling or situation.
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Context Alive

The startup founder stood nervously in front of five investors. She had practised her pitch dozens of times, explaining why her app was worth funding. By the end, two investors were already reaching for their chequebooks.
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Meanings

8 meanings
1 A Sports Playing Area (Noun) Very Common
This meaning is about the ground where sports like football, rugby, or cricket are played. Imagine watching a Premier League match and seeing players warming up on a beautiful green pitch before kick-off. This is the marked-out area where the game happens. You might hear “the players walked onto the pitch” or a commentator could say “there was a fight on the pitch after the final whistle.” Or picture fans invading the pitch after their team wins a championship. The word is strongly connected to British English sports culture. ✏️ In British English, it’s always “pitch” for football and rugby. Americans say “field” instead — knowing this difference is useful.
💎 Vivid Example
The rain had been falling all morning and the ground was soaked. The referee walked across the pitch to check if the match could still go ahead. After a few minutes, he gave the thumbs up and both teams started warming up.
2 A Persuasive Speech to Sell Something (Noun) Very Common
This meaning is about a prepared talk designed to convince someone to buy something or support an idea. Imagine walking into a car showroom and the salesman immediately starts telling you why this particular model is perfect for you. That’s his sales pitch — a carefully crafted message to win you over. This is a planned attempt to persuade. You might prepare a pitch for investors, or a colleague could make a pitch for a new project idea during a meeting. Or think about a job interview where you essentially pitch yourself as the right person for the role. The word suggests strategy and persuasion. ✏️ “Sales pitch” and “elevator pitch” are extremely common expressions — an elevator pitch is a very short version you could deliver in a lift ride.
💎 Vivid Example
The entrepreneur had exactly five minutes to impress the panel. She delivered her pitch with confidence, covering the problem, the solution, and the market opportunity. When she finished, the room was silent for a moment before the questions started flying.
3 The Highness or Lowness of a Sound (Noun) Very Common
This meaning is about how high or low a sound is. Imagine sitting in a music class and the teacher plays two notes on the piano — one deep and low, the other bright and high. The difference between them is pitch. This is the quality of sound that makes a voice squeaky or deep, or a note sharp or flat. You might say “his voice dropped in pitch when he got serious” or a singer could be told “you were slightly off pitch on the chorus.” Or think about how a siren changes pitch as an ambulance drives past you. The word describes where a sound sits on the scale from low to high. ✏️ “Perfect pitch” means the rare ability to identify or sing any musical note without a reference — it’s a gift very few people have.
💎 Vivid Example
The choir director stopped the rehearsal and shook her head gently. She told the sopranos their pitch was slightly too high on the opening verse. They tried again, this time hitting the notes perfectly, and the whole sound came together beautifully.
4 To Throw Something (Verb) Very Common
This meaning is about throwing something, often with force and aim. Imagine a baseball game where the pitcher stands on the mound, winds up, and pitches a fastball straight down the middle. This is throwing something with purpose and direction. You might pitch a ball to a friend in the park, or someone could pitch a stone into a lake. Or picture a child pitching a snowball at their sibling during a winter fight. The word suggests a deliberate, aimed throw rather than a casual toss. ✏️ In baseball, “to pitch” specifically means to throw the ball toward the batter — the person who does this is called the “pitcher.”
💎 Vivid Example
The kids spent the whole afternoon at the beach after school. They took turns pitching flat stones across the water, counting how many times each one bounced. The record was seven skips, and everyone cheered when it happened.
5 To Try to Persuade Someone (Verb) Very Common
This meaning is about presenting an idea, product, or plan in a way that convinces someone to accept or support it. Imagine a marketing team sitting around a table while one member pitches a bold new advertising campaign to the boss. She explains the concept, shows the numbers, and tries to get approval. This is actively trying to sell an idea. You might pitch a business idea to potential investors, or a screenwriter could pitch a movie concept to a studio. Or think about two companies pitching for the same contract, each trying to prove they’re the better choice. The word carries a sense of competition and effort. ✏️ When you pitch something, you’re not just explaining — you’re actively trying to convince someone it’s worth their time or money.
💎 Vivid Example
He had been working on his app idea for months and finally got a meeting with an investor. He pitched the concept with real passion, walking through the features and the business model. The investor leaned forward, clearly interested in what she was hearing.
6 To Set Up a Tent (Verb) Common
This meaning is about putting up a tent and making it ready to use. Imagine arriving at a campsite after a long hike and the first thing you do is pitch your tent before it gets dark. You unroll it, push the poles through, and hammer the pegs into the ground. This is the action of setting up a temporary shelter. You might pitch your tent near a river, or a group could pitch camp in a clearing in the forest. Or picture festival-goers arriving early to pitch their tents in the best spots before the crowds come. The word suggests creating a temporary home outdoors. ✏️ “Pitch a tent” and “pitch camp” are fixed expressions — you’ll hear them whenever people talk about camping or outdoor adventures.
💎 Vivid Example
They arrived at the lake just as the sun was starting to set. Everyone rushed to pitch their tents while there was still enough light to see. Within half an hour, the whole campsite was set up and the first flames of the campfire were flickering.
7 To Fall or Move Suddenly Forward (Verb) Common
This meaning is about losing balance and falling or being thrown in a particular direction. Imagine standing on a bus when the driver brakes suddenly. You pitch forward, barely catching yourself on the rail in front of you. This is sudden, uncontrolled movement caused by an outside force. You might pitch forward if you trip on a step, or passengers could be pitched sideways when a boat hits a big wave. Or picture a cyclist who hits a pothole and pitches over the handlebars onto the road. The word suggests a violent, unexpected movement. ✏️ This meaning often appears with direction words — “pitched forward,” “pitched sideways,” “pitched into the water” are all very natural.
💎 Vivid Example
The ferry hit a massive wave just as the passengers were trying to sit down. Several people pitched forward out of their seats and grabbed whatever they could to stay upright. The captain apologised over the speaker and asked everyone to remain seated.
8 The Degree or Intensity of Something (Noun) Common
This meaning is about how strong or extreme a feeling or situation has become. Imagine a crowd at a concert getting more and more excited as the band builds toward the final song. The energy in the room reaches an incredible pitch — people are screaming, jumping, and singing along. This is using pitch to describe the intensity level of an emotion or situation. You might say “excitement reached fever pitch before the election” or “tensions between the two countries rose to a dangerous pitch.” Or think about the last minutes of a close football match where the atmosphere in the stadium is at an unbelievable pitch. The word suggests something has been building and building. ✏️ “Fever pitch” is the most common expression — it means the highest possible level of excitement or intensity.
💎 Vivid Example
The night before the final exam, anxiety in the dorm had reached an incredible pitch that nobody could ignore. Students were pacing the hallways with textbooks and coffee cups. Even the calmest people in the group looked visibly stressed.
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Examples from the Street

“He gave a brilliant pitch and the investors loved it.”
He delivered an excellent persuasive presentation and the people with money were very impressed
“The kids were out on the pitch playing football until it got dark.”
The children were outside on the sports field kicking a ball around until there was no light left
“She pitched the idea to her boss over coffee and he went for it.”
She casually presented her proposal to her manager during an informal drink and he agreed to it
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Common Patterns

give/make/deliver a pitch present an idea or proposal to try to persuade someone
a sales/business/elevator pitch a persuasive presentation designed to sell a product, idea, or yourself
pitch something to somebody present an idea to someone in the hope they’ll accept it
pitch for (a contract/business/funding) compete by presenting a proposal to win work or money
pitch an idea/concept/plan propose something in a persuasive way
a good/great/strong/terrible pitch judgement of how effective a presentation was
a football/cricket/rugby pitch the playing area for a specific sport
on/off the pitch on or away from the playing field
an all-weather/artificial/grass pitch a playing surface made of a specific material
high-pitched/low-pitched having a high or low frequency of sound
the pitch of somebody’s voice how high or low someone’s voice sounds
reach fever pitch reach an extreme level of excitement, anger, or intensity
perfect pitch the rare ability to identify or produce any musical note without a reference
pitch a ball throw a ball, especially in baseball or cricket
pitch a tent set up a tent by fixing it to the ground
pitch forward/sideways/over fall or lurch suddenly in a direction
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Collocations

4 collocations
sales pitch
a persuasive presentation to sell something
pitch an idea
present a proposal to someone
perfect pitch
the ability to identify musical notes exactly
pitch in
contribute or help out
✍️

Example Sentences

12 examples
1
She only had two minutes in the lift with the CEO, so she gave him her best elevator pitch
She had a very short window of time alone with the company’s top boss, so she delivered her most concise and persuasive summary of her idea.
2
The advertising agency is pitching for a major government contract next week
The company that creates promotional campaigns is competing to win a large piece of work from the authorities by presenting their proposal.
3
The referee stopped the match because a fan had run onto the pitch
The official paused the game because a supporter had entered the playing area.
4
I pitched the idea to my team and they immediately started brainstorming ways to make it work
I presented the proposal to my colleagues and they straight away began coming up with methods to turn it into reality.
5
Excitement reached fever pitch as the election results started coming in
The level of intense anticipation hit an extreme high as the voting outcomes began to be announced.
6
Her voice went high-pitched when she got nervous, which always gave her away
The sound of her speaking became noticeably sharp and squeaky when she felt anxious, which always revealed how she was truly feeling.
7
We found a flat spot by the river and pitched our tent just before sunset
We discovered a level piece of ground next to the water and set up our temporary shelter right before the sun went down.
8
It was a terrible pitch — he rambled for twenty minutes and never actually explained what the product does
It was an awful presentation — he talked aimlessly for far too long and at no point made it clear what the item actually did.
9
The boat pitched forward violently as the wave hit, throwing everyone off balance
The vessel lurched sharply towards the front when the large wall of water struck, sending everyone stumbling.
10
He has perfect pitch — you can play any note on the piano and he’ll name it instantly
He has the rare musical gift of being able to hear any single sound played on the keyboard and identify it immediately without any help.
🎓 Learner Examples
When students pitch their project ideas to the class, they practise both speaking fluency and the art of persuasion at the same time
When learners present their proposals to their classmates in a convincing way, they develop natural spoken ability and the skill of influencing others simultaneously.
The noise in the classroom reached fever pitch during the group debate — a sign that the students were genuinely engaged with the topic
The volume and intensity of the discussion among learners hit an extreme level during the team argument — clear evidence that they were truly interested in the subject.
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Phrasal Verbs & Idioms

4 items
🔥 Phrasal Verbs
pitch in — contribute or help out
Everyone pitched in to clean up after the event.
pitch for — try to win a contract
Three agencies are pitching for the advertising contract.
💬 Idioms & Expressions
make a pitch — present an idea persuasively
He made a pitch for his startup idea at the conference.
pitch-perfect — exactly right in tone
Her response to the criticism was absolutely pitch-perfect.
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Synonyms & Antonyms

4 items
✅ Synonyms
proposal
noun, business idea
throw
verb, toss
tone
noun, sound level
present
verb, deliver an idea