To introduce or involve someone or something new; to earn or generate money; to take something or someone inside; to introduce a new law or system; to involve an expert or professional; to yield a harvest or result
When the small marketing team realized they lacked the technical expertise to complete the project on time, they convinced management to bring in a specialist from outside the company, someone who could solve in two days what would have taken them two months to figure out on their own.
This is one of the most useful everyday meanings. When you bring someone in, you involve them in a situation, project, or conversation where they weren’t before. Companies bring in consultants when they need outside expertise. Police bring in suspects for questioning. A friend might say “Let me bring in my brother—he knows a lot about cars” when you’re having trouble with your vehicle. It’s about adding someone to the mix because their presence or skills are needed.
Vivid example: The struggling restaurant decided to bring in a famous chef as a consultant, hoping her fresh ideas and reputation would transform the business before they were forced to close their doors permanently.
When a person, business, or activity brings in money, it earns or generates that income. You might hear someone say “My side job brings in an extra thousand dollars a month” or “The new product line is bringing in huge profits.” A salesperson who brings in big clients is valuable to the company. A rental property brings in passive income. It’s all about money flowing in as a result of work, investment, or activity.
Vivid example: Her online tutoring business brought in enough money to cover her rent and student loans, giving her financial freedom she had never expected from something she had started just as a hobby during lockdown.
This is the most literal, physical meaning—moving something from outside to inside. When it starts raining, you bring in the laundry from the line. You bring in the groceries from the car. Parents tell children to bring in the dog before dinner. A host might bring in more chairs from another room when extra guests arrive. It’s simple physical movement from outside to inside a space.
Vivid example: The storm arrived faster than expected, and she had to run outside to bring in all the garden furniture before the wind scattered it across the neighborhood like toys thrown by an angry giant.
Governments and organizations bring in new policies, laws, and regulations all the time. You might hear on the news that “The government is planning to bring in stricter environmental regulations next year” or “The company brought in a new dress code that nobody likes.” Schools bring in new curriculum requirements. Countries bring in visa restrictions. It’s about officially introducing and implementing something new.
Vivid example: When the company brought in a policy requiring employees to track every minute of their workday, morale plummeted so quickly that management reversed the decision within a month after losing three of their best people.
In courtrooms, juries bring in verdicts—they deliver their official decision about whether someone is guilty or innocent. You’ll hear this in news reports: “The jury brought in a verdict of not guilty after just two hours of deliberation” or “Everyone expected a quick conviction, but the jury brought in a surprising acquittal.” It’s the formal announcement of their conclusion.
Vivid example: After five days of tense deliberation, the jury finally brought in a guilty verdict, and the victim’s family collapsed into tears of relief as the man who had terrorized them for years was led away in handcuffs.
Efforts, investments, and work bring in results—the outcomes they produce. A farmer’s fields bring in a good harvest or a poor one depending on the weather. Marketing campaigns bring in new customers. Hard work brings in rewards eventually. You’re talking about what something yields or produces as an outcome of effort or conditions.
Vivid example: The unusual summer weather brought in the best apple harvest the orchard had seen in twenty years, with trees so heavy with fruit that workers had to prop up branches to keep them from snapping under the weight.
This specific phrase is extremely common in crime dramas and news reports. When police bring someone in for questioning, they take that person to the station to answer questions about a crime—they might be a suspect, a witness, or just someone with relevant information. It doesn’t necessarily mean arrest, but it’s serious enough that you’re going to the police station.
Vivid example: The detective decided to bring in the victim’s neighbor for questioning after discovering that he had lied about his whereabouts on the night of the murder and had recently purchased a suspiciously large amount of cleaning supplies.
Examples from the Street
“They’re bringing in new rules next month.” → They’re introducing new regulations starting next month
“Her YouTube channel brings in thousands every month.” → Her online videos earn thousands in revenue monthly
“We need to bring in an expert to solve this.” → We need to involve a specialist to fix this problem
– bring in rules/laws/regulations → introduce; implement officially
– bring in changes/reforms → implement new systems
– bring in measures/policies → introduce new approaches
– bring in new technology/systems → introduce and start using
– bring in money/revenue/income → earn; generate financially
– bring in profits/sales → generate business results
– bring in thousands/millions → earn large amounts
– bring in a good salary → earn decent money
– bring in experts/specialists/consultants → hire or involve professionals
– bring in help/reinforcements → get additional support
– bring in new staff/talent → recruit new people
– bring someone in (to do something) → involve someone for a purpose
– bring in the washing/shopping → take inside from outside
– bring someone in for questioning → take to police station
– bring in a suspect → arrest and detain
Example Sentences
1. The government is bringing in stricter environmental laws → The authorities are introducing tougher regulations about the environment.
2. The company brought in new security measures after the breach → The business implemented fresh protection protocols following the incident.
3. Tourism brings in billions of pounds to the UK economy → Visitors generate billions in revenue for the British economy.
4. Her side business brings in enough to pay the rent → Her additional work earns sufficient money to cover the housing costs.
5. We’ve decided to bring in a consultant to review our processes → We’ve chosen to hire an outside expert to examine our procedures.
6. The hospital brought in specialists from abroad → The medical centre involved experts from other countries.
7. Could you bring in the washing? It looks like rain → Could you take the laundry inside? It appears rain is coming.
8. Police brought in three suspects for questioning → Officers took three people to the station to answer questions.
9. They’re bringing in fresh talent to revitalise the team → They’re recruiting new skilled people to refresh the squad.
10. When things got serious, they brought in the big guns → When matters became critical, they involved the most powerful people.
Learner Examples
1. Some schools are bringing in native speakers to help students practise real conversation → Certain institutions are involving fluent speakers to assist learners with authentic dialogue practice.
2. Learning a second language can bring in extra income — translation and tutoring are always in demand → Acquiring another tongue can generate additional earnings — converting texts and teaching are always needed.
✔ Native usage tips
– “Bring in” for introducing laws/rules is extremely common in news — you’ll constantly hear “The government is bringing in new legislation” or “New regulations are being brought in.” Essential vocabulary for understanding current affairs
– “Bring in” for money is casual business vocabulary — “How much does the shop bring in?” is a natural way to ask about revenue. It’s less formal than “generate” but perfectly acceptable in business contexts
– “Bring in” for hiring suggests external help — when you “bring in” an expert or consultant, it implies they’re from outside the organisation. It suggests you need outside assistance to solve a problem
– “Bring in the big guns” is a popular idiom — this means involving the most powerful or capable people when a situation is serious. Originally military, now used in business and everyday contexts
– Police context is specific — “bring someone in” in police language means to take them to the station, usually for questioning. “They brought him in” suggests an arrest or formal interview
– Separable phrasal verb — you can say “bring in the experts” OR “bring the experts in.” With pronouns: “bring them in” (not “bring in them”)
– Very versatile — context determines meaning — “bring in” has many meanings, but context always makes it clear. “The policy brings in changes” (introduces); “The business brings in millions” (earns); “Bring in your coat” (take inside)
✔ Similar expressions / words
– Introduce → more formal for laws and policies; “introduce legislation” appears in official documents; “bring in legislation” is more conversational and common in news reporting
– Generate/earn → similar for money; “generate revenue” is more formal business language; “bring in revenue” sounds slightly more casual but is equally common
– Hire/recruit → similar for involving people; “hire a consultant” focuses on the employment; “bring in a consultant” emphasises getting external help for a specific purpose